MA-08 - Branding and Packaging

The assignment:

During the project period the tasks will be given one by one to help you focus and give each step of the design process the necessary attention. Please refer to the learning activities for a more detailed brief and make sure you follow the work process as it is layed out week by week.
Week 1: Develop a name for a dog food product. Design a logo for this product.
Week 2: Create an illustrated infographic and a brochure for your product.
Week 3: Design a package for your product, make a life size mock up and photograph it.
Week 4: Design a point-of-sale, photograph all elements together, make a professional presentation and write the report.

The solution:

A name and a logo was created, then an infographic and a brouchure.
The next step was to design and make a real life mockup of a dog-food box made from cardboard paper.
The final week I worked with point-of-sale. All designed elements were used in several mockups.

The final work are presented in the report below.